Who’s To Blame for Trump? That is a popular question making the rounds
these days, with the mainstream media taking most of the blame. For certain, there are some considerations
that need to be taken into account before we settle this issue.
First
off is the use of the word blame;
using this word implies either fault or error.
Not sure there is any fault or error here. Any fault likely lies with the process or
system; not those who represent the process or system. If we are going to indict the MSM for Trump
coverage, we must also examine their coverage of other presidential candidates;
particularly the Democratic ones. Is
there a significant difference in the way Trump has been covered as compared
to, say…Clinton…or Sanders…or Cruz? I
have never been one to defend the pathetic, shameless, self-righteous, and
unethical profession known as modern day journalism; but in this instance, I suspect
they are being unjustly chastised. The
function of the media in presidential election politics is to put the product(s)
out there for examination; to show the various aspects of each candidate and
allow the voters to make their choice based on observations of those
aspects. The really good journalists are
the ones who ask the questions that we ourselves would ask; they tend to hone
in on the concerns of the common citizen.
However, once the questions are posed, it is not their job to serve in a district attorney or prosecutorial role
and conduct open verbal warfare with the candidate. Please don’t
tell me what to think; just tell me what
to think about. Through the use of question content, the use
of video archives, and the use of good and simple language, the media can serve
their function by asking the right questions and letting the public themselves
judge the value of the responses. Many
media personalities have been elevated to a level that seems to imply that
they are the moral and ethical compass for society and are uniquely qualified
to vet the office-seekers that come before them. As unbelievable as it sounds, many of these
media folks have an arrogance quotient that exceeds even that of the
politicians they interview. This
particular trend is troubling, but it does not seem to be unique to Trump coverage;
they act this way in a pretty non-discriminating and bipartisan manner. As long as they ask the same questions in
the same condescending way to all of
the candidates, I can live with their pompous style; at least for short periods
of time.
As
I have referenced before, Orwell was quoted as saying “Propaganda is as much a matter of what is left out, as of what is
actually said”. Clearly, the individual media
person can control the amount and content of candidate material that they themselves make available to the information consumer.
The content portion is the
part that is probably the most controversial.
Those opposed to certain candidates always say that they are spared the difficult questions. There is the age-old softball interview that allows the candidate to highlight their
talking points and escape acknowledging the inconvenient truths that exist in
their resume. In this area of
journalism, we probably see the largest extent of regression in the
profession. It has become accepted
practice for networks and media personalities to promote their own agendas and
views under the guise of journalism.
They are piously indignant when confronted with these facts and hide behind
the tissue-thin cloak of journalistic integrity when defending their
profession. The fact is that the line
that once separated opinion from news has been blurred to the point of
non-distinction and the only practical remedy to deal with it is to make
certain that you receive approximately equal portions of each position or philosophy. In my opinion, herein lies the greatest
threat to our youth and young adults becoming responsible and informed
citizens. Their apparent inclination to
select one or two media outlets for their news and opinion; their insistence on
receiving sound bites instead of serious analysis; and most troubling of all,
their apparent willingness to accept the journo-babble as gospel is morphing
them into marionettes of the media. Back
to point: If we are going to evaluate the media on the issue of content fairness, I really have trouble
seeing any discernible difference in how the various candidates have been
covered. The voter cannot escape
accountability by saying the media did not give them enough information or told
them the wrong thing. The ultimate
responsibility for becoming an informed voter lies with the individual doing
the voting. The media will ebb and flow,
they will pick their favorites, they will follow their agendas, and they will
recline comfortably on their lofty pedestals; but we each have the ability to
change the channel, turn the page, click the mouse, and move on to a different
perspective. Consider the source.
The
one area where I think the media has erred in its coverage of Trump is in the amount of coverage they have
provided. The simple truth is that when
a large number of candidates vie for a nomination and many of them lack
national recognition, the mere seconds of national media coverage is an
invaluable commodity that should be doled out on an equal basis. Setting aside the content of the Trump
coverage (with which, once again, I have
no issue); there can be no doubt that the amount of coverage featuring Trump has far exceeded that of his
opponents. Although this disparity does
not, in and of itself, spare the voter of their obligation to inform
themselves, the fact is that media coverage is a form of force feeding and over time, a steady diet of any subject will have
a significant impact. Trump’s reception
of multiple times the amount of media coverage as compared to his opponents
has, without any doubt, resulted in aiding his candidacy and has put his rivals
at a strategic disadvantage. This media
abuse in the area of amount of
coverage comes with the easy deniability clause that the content was no
different than that of other candidates.
That is bunk; the amount of
coverage is a totally separate issue than the content of coverage and the media
fully understand this. Their apparent
incredulity when confronted with their disproportionate amount of Trump
coverage is amusing and demeaning. It
makes them look very foolish and exposes them for what they have actually
become: A collection of heavily cosmetized, extremely costumized, and overly sensationalized
entertainment personalities who are blinded by grandiose notions of self
importance and infallibility. Come to
think of it…when considering that last statement, is it really any surprise
that these folks would gravitate to Trump?
Trump is not an accident or scheme; he is the intended outcome. I would argue his supporters know exactly what he is and love it. The wave of voter rage that carried majorities in both houses is now ebbing back on them. Their monster is returning to the castle. I would argue that trump coverage was an advantage to his opponents who were able to mask a lot of errors and gaffs when no one was watching. They chose to lie back and not attack him gambling someone else Would. They lost that bet.
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